Tag Archives: HALF OF A YELLOW

Kush Leads The Way in Black Film Renaissance


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 PRESS RELEASE

Black British Media companies unite to promote Chiwetel Ejiofor’s new film  Half Of A Yellow Sun!

 Kush Promotions, the leading Marketing/PR & Film Exhibition specialist of urban/black films in the UK, is proud to present another massive movie event!

So far in 2014 we have worked on the marketing campaign for the Academy Award Winning ‘12 Years A Slave’. We are also currently handling specialist urban marketing for the acclaimed gritty British prison drama “Starred Up”.And now Kush is proud to be working on Chiwetel Ejiofor’s follow-up film  Half Of A Yellow Sun on behalf of distributor Soda Pictures to be released in the UK on 11 April

Half of A Yellow Sun is the sensational new epic film directed by Nigerian playwright  Biyi Bandele based on the best-selling Orange Prize-winning novel of the same name by Chimamanda Ngozi Adichie

With BAFTA winners Thandie Newton and Chiwetel Ejiofor leading the cast.

half-of-a-yellow-sun-movie

To herald the launch we are hosting a star-studded a premier of the movie at the Streatham Odeon in London on 8th April with cast members in attendance.

John Boyega

41st NAACP Image Awards - Portraits
20th Annual Screen Actors Guild Awards Presentation

To gain maximum exposure throughout all media outlets Kush is pleased to be collaborating with Black-owned media partners Colourful Radio and cable TV station Vox Africa (Sky 218).

“In the past many Black media outlets have felt that they have been left out of film companies’ marketing budgets” which is often expressed to Kush Director Marlon Palmer. “With 16 years of experience in creating a platform for Black filmmakers, Kush are leading the way in bringing Black media together in the marketing exhibition and distribution of Black film in the UK.”

Expect many more exciting movie and media events from Kush to follow in 2014.


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for more info on the film click on this link to view our other pages

‘Half of A Yellow Sun’ Released 11 April in UK

A FILM BY
BIYI BANDELE

BASED ON THE BESTSELLING NOVEL BY
CHIMAMANDA NGOZI ADICHIE

STARRING
THANDIE NEWTON | CHIWETEL EJIOFOR
ANIKA NONI ROSE | JOSEPH MAWLE | JOHN BOYEGA
GENEVIEVE NNAJI | ONYEKA ONWENU

IN CINEMAS FROM 11 APRIL 2014
FIND A CINEMA NEAR YOU HERE

Olanna (Thandie Newton) and Kainene (Anika Noni Rose) are glamorous twins from a wealthy Nigerian family. Returning to a privileged city life in newly independent 1960s Nigeria after their expensive English education, the two women make very different choices. Olanna shocks her family by going to live with her lover, the “revolutionary professor” Odenigbo (Chiwetel Ejiofor) and his devoted houseboy Ugwu (John Boyega) in the dusty university town of Nsukka; Kainene turns out to be a fiercely successful businesswoman when she takes over the family interests, and surprises

herself when she falls in love with Richard (Joseph Mawle), an English writer. Preoccupied by their romantic entanglements, and a betrayal between the sisters, the events of their life loom larger than politics. However, they become caught up in the events of the Nigerian civil war, in which the lgbo people fought an impassioned struggle to establish Biafra as an independent republic, ending in chilling violence which shocked the entire country and the world.

A sweeping romantic drama, HALF OF A YELLOW SUN takes the sisters and their lovers on a
journey through the war which is powerful, intensely emotional and, as the response of readers
around the world has shown, it is a story which can touch everyone’s heart

HOAYS_QuadC_Final.b


The Story Behind The Making of HOAYS

Half of A Yellow Sun is essentially a love story set in a time of uncertainty and war.
Nigerian playwright ” Biyi Bandele introduces his feature film debut with this adaptation of the internationally best-selling Orange Prize-winning novel of the same name by Chimamanda Ngozi Adichie.

Biyi says; “It’s about people falling in love and the sacrifices you have to make sometimes when you are in a relationship.” More specifically, he explains, “It is about a generation of Nigerians who grew up in the 1960s, which is when Nigeria along with most African countries gained independence. And this was a generation of African Nigerians, who were so imbued with confidence, with enthusiasm and optimism about the future of the country and of Africa itself. But before the end of that decade things begin to unravel before their very eyes and the dream they had for that country became very, very complicated.”

For the author Chimamanda Ngozi Adichie, the story was an intensely personal one. She explains: “Much of the story of Odenigbo in the novel is based on my father’s own experiences. My father had just returned from the US with his new PHD in Mathematics, was eager, like most of the other educated Nigerians of his generation, to join in the task of nation building after independence, and then things fell apart: the coup, the massacres, the war. My father and his friends lost their innocence in that war.”

The scars of the conflict are still present in families across modern-day Nigeria, none more so than Adichie’s. “In my family, nobody really spoke about what they had experienced until I began to ask questions while researching the novel. Almost everything that happens in the novel is based on something that happened to someone real, a family member, a family friend, although I changed some details.”

ADAPTING A BEST SELLING NOVEL
Nigerian born playwright and novelist Biyi Bandele came across Adichie’s book soon after it was published and it had a dramatic impact on him, as he explains: “I was completely bowled over by the sheer scale of it. Chimamanda’s writing is phenomenal.” The book held a particular poignancy for Bandele as he outlines. “Because I was born in Nigerian during the Nigerian civil war, it is a subject that has always fascinated me and I have always wanted there to be a book or film about Biafra.”

He thought the story would make a great film, and his immediate thought was to send the book to Andrea Calderwood, who had recently produced Kevin Macdonald’s THE LAST KING OF SCOTLAND. As Bandele continues: “She read it and came back a week later and said, yes, I agree it will make a great movie.”

Producer, Andrea Calderwood picks up the story. “What I loved about the book was that it’s a very strong human story. It’s quite a universal story about these women making very bold choices in their lives. It’s set against the backdrop of the Nigerian civil war, a very significant time in Nigeria.

Chimamanda’s book felt to me like a universal story about universal human emotions but those emotions are heightened by being in a state of war. So we felt that you didn’t need to have any prior knowledge of the Nigerian civil war in order to understand the story.” The book’s best-selling status across the world proves that point. Calderwood continues, “I think what draws people to it is that it really is about these women in particular, making very surprising choices, and what they decide to do with their lives and how they deal with their relationships.”

Calderwood explains that Adichie was happy for Bandele to translate her book to the screen over others who had approached her as she very much respected his novels and theatre work. According to Calderwood, “She felt that she would be in very safe hands and that Biyi would be the person to understand all the nuances and complexities of what she was writing about. She was very generous in the way that she allowed Biyi to take it and turn it into something else.” Bandele adds, “Whenever she was in London we would meet up and I was incredibly passionate about it and I think that came across.”

Bandele describes the challenge of turning a 500 page book into a film of under two hours. “It’s like translating something from one language to another. In order to make it work you have to find new idioms, new ways of saying the same thing in a new language.” He continues, “I was trying to capture the essence of the book. I had to decide what was going to stay in and what was going to stay out.

The book for instance is told from the point of view of Ugwu who is the houseboy.

And what of Adichie’s response to the script? Bandele decided against showing it to her at that stage, because of the change in focus. When it came to showing the novelist the final film, Bandele describes how terrified he felt. “I actually stayed away from the screening, even though I was in the neighbourhood. Then I got a phone call from Andrea saying she loved it!”

When Bandele later met up with Adichie she told him that she was glad not to have seen the script beforehand as her faith in him was justified. As Bandele tells it, “She said, ‘You got the book! You absolutely got the book.

Courtesy of Soda Pictures © 2014

for biographies of the cast list, click here

for a review of the film  click here

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